Dentistry on Liverpool
Bridging Gaps & Brightening Smiles
What they asked us
Attract a market who is seeking to enhance the aesthetics of their teeth and invest in cosmetic procedures.
Our sense of the problem
Dentistry on Liverpool (DOL) was positioned as a family dental clinic, and did not speak to the cosmetic nature of the business and specialized treatments they offer.
The opportunity
When brands directly address a market with particular interests (aesthetics and cosmetic treatments), they’re better able to engage and resonate with them.
What we did
We spent time learning about the dental industry and analyzing user behaviour to gain clarity on what potential (target) patients truly want to know about the practice before contacting them. Then we interviewed team members and patients (especially those in the target market) to gain more meaningful insight into the patient’s goals, needs, and experiences. These interviews also helped reveal the essence of the DOL culture and brand experience. We worked closely with the DOL team to gather the information and content users wanted for the website. We redesigned the visual brand in a way that was consistent with their vision, and created a fast custom website that represents who they are and their difference, while addressing the target market's needs and goals.
Outcomes
Insight into improving patient experience
Repositioned business as a cosmetic & family dental clinic
Distinct identity and image
Brand strategy and communication guide
Brand image library
9 new cosmetic treatment case studies
Memorable user-friendly website
25% increase in new users
The Return on Investment
20-30% monthly customer growth
24% increase in monthly revenue
Services
Patient Research
Interviewed patients and analyzed testimonials, to understand customer needs, challenges, goals and first-hand experiences, and underscore what makes DOL different.
User Research
Analyzed user behaviour on the old website to understand what users want to see and care about.
Patient Persona
Provided a detailed description of the target audience, informed by research conducted.
Brand Discovery
Interviewed team members to gain perspective on their patients’ needs, challenges, and goals, and to understand DOLs' differences.
Brand Strategy
Provided a detailed outline of what defines the brand and the reason it exists, which includes: values, promise, personality, value proposition, positioning, competencies, voice, and language.
Brand Identity
Created a brand design and logo that reflects the brand personality, service value, and experience.
Photography
Organized a photoshoot to reflect the brand personality and experience.
Website Development
Designed a website experience that reflects the brand experience and key benefits to the target market.
Search Engine Optimization
Provide ongoing website services to increase website traffic.
Client Testimonial
“We started an ambitious campaign to rebrand our business, revamp our website and improve our social media presence. Throughout the whole process both Yael and Gurvir have remained committed to delivering on our shared vision. Working with them has been effortless and easy. They are both knowledgeable, professional, excellent communicators and most importantly passionate about what they do. I would not hesitate to recommend their services to anyone who was interested in marketing their business in the most up-to-date and creative way!”
Adam Maisels
Managing Dentist, Dentistry on Liverpool
Let’s work together.
We’re ready to learn about your business and help bring your vision to life.
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